• Virtual Try-On: AR technology has enabled users to virtually try on clothing and accessories without physically wearing them. By using a smartphone or AR-enabled mirror, customers can see how different outfits look on their own bodies, helping them make informed purchase decisions online or in physical stores.
• Interactive Shopping Experiences: Retailers can use AR to create interactive shopping experiences, both online and in-store. For example, customers can scan QR codes on clothing tags or in-store displays to access additional product information.
• Reduced Returns: Virtual try-on options through AR technology help customers choose items that fit and suit them better. This reduces the likelihood of returns due to sizing or style issues, which can be costly for both customers and retailers

AR in fashion is an evolving field, and as technology advances, we can expect to see even more innovative and creative applications merging the virtual and physical worlds to revolutionize the fashion industry.